Director, Founder's Office (Retail Media)

Location: Nine Elms, London, Full-time

About Zapp

Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

About the Role

Zapp Media Services is our retail media proposition: the platform through which brand partners invest in reaching Zapp customers at the moment of purchase. It is one of the most commercially important and strategically exciting parts of our business, and we are looking for the person to build and lead it.

As Director, Founder's Office (Retail Media), you will have direct access to the Founder and a clear mandate to grow ZMS into a scaled, high-margin revenue line. You will write the strategy, build the product, land the partners and own the revenue number. The mandate is direct and comes from the Founder; what you do with it is entirely on you.

Key Responsibilities

Commercial Development

• Own the ZMS revenue target: build the pipeline, manage the sales process and close brand investment from FMCG and consumer brand partners

• Design Zapp's retail media product suite: sponsored placements, homepage takeovers, targeted promotions, off-platform formats and data partnerships

• Build compelling media packs and rate cards that communicate the ZMS opportunity clearly to prospective partners

• Develop new revenue streams within the retail media model and bring them to market with a clear commercial logic

Brand Partner Relationships

• Build and own a portfolio of senior brand partner relationships, acting as the primary ZMS commercial contact at Zapp

• Work closely with Category Management to align retail media investment with supplier trading terms and category strategy, ensuring both sides of the relationship pull in the same direction

• Develop joint business planning frameworks with key partners that embed ZMS spend into their annual media budgets

• Represent ZMS externally at industry events and within the broader FMCG and retail media community

Campaign Performance

• Own the end-to-end delivery of retail media campaigns, coordinating with Marketing, Product and Category Management to execute with precision

• Build reporting frameworks that give brand partners clear, credible visibility on campaign performance and return on investment

• Use performance data to continuously improve the ZMS product and strengthen the commercial case for repeat and increased investment

• Partner with Product and Technology to build the on-platform capabilities that make ZMS inventory more valuable over time

Strategy and Infrastructure

• Define the ZMS strategy and roadmap: where to play, what to build, how to price and how to scale

• Build the internal operating model for retail media, including processes, tooling and team structure as the business grows

• Identify where AI can improve targeting, personalisation and campaign measurement within the ZMS product, and work with Product to build those capabilities

• Track the retail media landscape and bring a clear perspective on how Zapp should position ZMS relative to emerging formats and competitors

What We're Looking For

• 6+ years in retail media, media sales, brand partnerships or a senior commercial role within a retailer, marketplace or media owner

• A track record of building and closing commercial partnerships with FMCG brands or major advertisers, with real revenue to show for it

• A strong understanding of how brand partners plan and buy media, and the ability to build products and proposals that fit their planning cycles and KPIs

• Strong commercial and analytical skills: able to build a business case, model revenue scenarios and present performance data with confidence

• A self-directed builder who defines the agenda, creates structure where there is none and is energised rather than unsettled by the ambiguity of growing something from scratch

• A genuine interest in applying AI to improve campaign targeting, measurement and the overall ZMS product proposition

• Familiarity with Looker or other BI tools is a strong advantage

• Exposure to quick commerce, grocery or convenience retail is a strong advantage

Benefits

This is a genuinely differentiated opportunity: direct access to the Founder and Senior Leadership Team of one of London's most ambitious retail platforms, with real ownership of a function that sits at the core of the business. Your work will be visible, consequential and fast-moving.

We also offer:

• Competitive salary & equity package

• 25 days holiday per year (plus all bank holidays)

• Private Health Insurance

• Extended sick pay and maternity/paternity leave pay

• Cycle to work scheme